Many popular search engines use a technique called “Pay-per-click” (PPC) advertising, where advertisers pay only when their ads are clicked. Cost-per-click (CPC) is another name for this strategy. In the digital economy, even medium-sized firms have a fair shot against multinational corporations. People may spend their whole careers running sponsored advertisements; there are countless of items and services to promote. Performance marketing agency can promote their services to a digital publisher’s audience for a short time.